In a nutshell, this is why you need Facebook: 700 million daily users Most daily users spend about 20 minutes on Facebook 2 billion connections can be made using Facebook’s community The amount of exposure that you can get as a business owner on Facebook is almost impossible to obtain… read more →
Startups. They’ve changed how we go about our daily lives, given us droves of mobile apps and games, and forged a new way to do business. Focused on culture and innovation, startups have changed the social norms of how a business should operate and treat its employees. They are nimble… read more →
When working with a protective client, you may find yourself getting thrown into a whirlwind of confusion and uncertainty. You may have a game plan put into place for how you’re going to help their business explode due to your product or service. But, you’re finding that the cookie-cutter approach… read more →
Did you know that the majority of your marketing efforts could be completely overlooked by the most important people in your network? Business Executives have always been notorious for having hundreds of meetings, calls, and events scheduled every month. How many of them do you think are actually at their… read more →
Have you ever been on your way to a huge meeting and you swear your stomach could explode at any moment? You’re sweating so strongly out of pure anxiety that you wet the steering wheel? We’ve all felt it. I’m here to tell you one strong truth: It’s good for… read more →
People often have aspirations of starting their own company. They have a dream and the passion to bring it to life. That sense of drive is a great tool and it’s more than I can say for most. But now what? How do you turn that dream into something tangible?… read more →
Contrary to popular belief, the most important part of a company is not having a product or a service. It is having a customer. Without a customer, there is no demand for the product or the service. With this in mind, it is incredibly important to know who your customer… read more →
Every single element of your content serves a purpose. If you craft your content with purpose and strategy, your online presence will have a much more difficult time becoming successful. Everything from the way your headline is crafted, to the tone you write in, to the keywords you select– even… read more →
Love it or hate it, social media is here to stay. Well, some social media is here to stay (cough, Google Wave, cough). There will always be new social media and old social media. Some will be brandworthy, while others… not so much. Regardless, your brand should be active… read more →
Dating back to December, 2010, Canadian officials began breaking ground on what would arguably be the toughest piece of legislature to hit the world wide web. If you’re not careful, you could face some pretty hefty fines for over-stepping your marketing bounds. In this article, I’ll show you why it’s… read more →