Why The Client’s Vision Should Matter Most

When working with a protective client, you may find yourself getting thrown into a whirlwind of confusion and uncertainty. You may have a game plan put into place for how you’re going to  help their business explode due to your product or service. But, you’re finding that the cookie-cutter approach you’re using for one client, has been proven to eventually fall through with another. 

My number one piece of advice for avoiding these mishaps is developing an understanding of  the clients vision and goals. You may offer an amazing service, but if it’s not centered around  the clients original masterpiece, the you will eventually lose traction and the whole project will fall apart. 

After landing that coveted first meeting, make sure you develop a plan of action around listening first, and formulating an agile approach to fit that client’s needs second. After that’s done, you can start mapping out how your own needs fit. This will prove to the client that they have a reliable business resource who knows their company’s model and has the ability to mesh well with future development. You want to form relationships capable of evolving to whatever scope is necessary to benefit the client. 

One of my favorite quotes comes from the accredited book, The Lean Startup, written by Eric  Ries in which he refers to this modern approach. Eric is quoted saying, “The goal of every startup experiment is to discover how to build a sustainable business around the vision.”

This should be the golden rule for business ventures. As in life, if we do not adapt to our surroundings, we do not survive. The same should ring true for your business approach.