Strategy answer the “Who?” and “How?”.
Planning answer the “What?” and “Where?”.
Creating a strategy start with the customers. Through any variety of research methods we can start to shape and determine target person that become focal point of the campaigns.
We want to know what resonates with your customers. What makes them go from decision-making to decision-made.
Knowing who your customer is allow us to start identifying how we will reach them.
This question focuses on where our marketing efforts need to be. Where are the medium that will engage your audience the most?